Selling Your Home
Knowing what happens when you sell a property and understanding the process will help you considerably.
Properties, like buyers and sellers are individual and every sale is different although most follow a similar pattern. From our experience and observations we have created this guide. Its aim is to help you through the whole process whether you are moving for the first time or have sold before. We understand that your property is important to you. You need the support and understanding of a professional real estate agent where local knowledge makes all the difference. It is all about the ability to spot the unique benefits of your home and see the opportunities that enable us to help you prepare and market your house to optimise the returns you want. Because we are backed by the World’s most leading real estate networks, we can utilise leading edge marketing resources to provide you with the best advice to ensure we achieve the best result for you. This guide is intended for general information purposes only. The content does not take your personal circumstances into account. You should obtain independent legal and financial advice before undertaking any transaction involving real estate. We hope you find it helpful.
Initial Inspection
When you feel the time is right to sell your home, contact us. We will be delighted to visit your property for an informal meeting to discuss your proposed sale. This meeting will provide us with information like the time frame, sales method, and this inspection will give us an insight of other properties that have sold and are on the market to prepare our Appraisal Report. This service is free of charge and without obligation.
Further Advice
If improvements could be undertaken to enhance presentation to help us achieve the best possible price for you we will discuss this with you and make suitable recommendations. Please advise your Sales Consultant if you have Consents, Code of Compliance or any other documents that could be useful to assist in the sale of your home. If you think your property can be subdivided your Sales Consultant will research this.
Timing
We advise our sellers that the property market is no longer as seasonal as it used to be, people move for many reasons throughout the year. The best time to sell is when you are ready. Gardens and countryside look best in the spring and summer months but there will be more competition at this time from other properties on the market. Some properties however, are best marketed in a particular season.
Appraisal
An appraisal is prepared by a reputable and experienced Sales Consultant and is used as a guide to pricing a property for sale. An appraisal is simply an estimate or an opinion of a property’s current market worth, considering what the market is responding to and other factors. This is usually offered as a free service by real estate agencies. Market prices can vary and change over time so it is necessary to compare the property with similar properties in the same location that have sold in the previous 3 to 6 months. Obviously no two properties are identical so an appraisal is only subjective and an opinion based on data available at the time.
A Registered Valuation is different in that it determines the actual value of a property from an independent and unbiased point of view, and can be relied upon from a legal perspective or bank purposes. A written report is prepared and a fee is charged for this service. Registered Valuations are ordered when a definitive value is required for a specific purpose – examples are: a property settlement; dispute resolution; financing a property purchase (or refinancing); deceased estate settlements etc. A valuer will take many factors into consideration when working out the value of a property, including type, physical location, replacement, size, building structure and condition, access, planning restrictions, zoning, and caveats or encumbrances. Unlike the real estate appraisal, they do not take factors such as style or street appeal into account.
Marketing Specialist
Understanding today’s real estate market place
Our Team have recognised that the real estate industry has evolved and we need to be skilled in marketing and negotiating, at RE/MAX 2Aspire our Sales Consultants area of expertise is to design a marketing package that is strategically tailored to reach and attract as many potential buyers as widely and as effectively as possible over the key first six weeks of the property coming on to the market. You will see that your marketing specialists will advise on the size of advertisements, strength and impact of the message, the circulation, readership figures and target publications to optimise and achieve results.
This is a first impression that will often determine whether or not potential buyers will take the next step to come and visit your home. All our properties that are an exclusive listing will have professional photography taken. When potential buyers are scrolling through numerous property listings online, that photo must grab their attention. So, good photography is as important as presenting your property well. A photograph will often be the first impression a potential buyer will have of your house, and it can influence their decision to view it.
Video
It is said that a picture says a thousand words. But video is a thousand pictures. Video slideshows with still pictures have become quite
popular and it draws more attention on your property rather than featuring an agent that becomes more of the focal point and distracts from the benefit your property could offer a potential buyer.
One Roof Newspaper, RE/MAX 2Aspire Property Book (Hard Copy and E-Book). Website, Print, Brochures all profile for your property. Marketing
Calendar: This is a guide only to assist you when our scheduled meetings, reports, newspaper advertisement and Open Homes will happen.
Online Listings & Social Media
All key features of your property are covered in the online listing National, Global and Office Website of the agency. The key is to have a Sales Consultant who understands the importance of outstanding presentation of your property on-line starting with professional quality photos and outstanding copy. In addition to listing your property on the major internet portals and the agency website, your selected Sales Consultant should have an engaged database of prospective qualified buyers who they have already met and alert them with suitable properties when they become available either via email or phone. Sales Consultants with an active database are suitably engaged in the local community and will most likely know the target market for your property to market it accordingly. Your Sales Consultant experienced on how to market your property for maximum exposure, they will guide you how to ‘feature your property’ on the major sites which is a great way to rank higher in the list of available properties in your area.
Signboards
Traditional advertising methods like signboards capture the attention of drive-by traffic. These can showcase your home’s best interior and
exterior features, and invite those walking or driving by to learn more about what your property has to offer. They can also include attention-grabbing headlines and textual elements to create a story about your property.
Open Homes
These are key in converting browsers into potential buyers. Open homes typically occur on weekends, but be prepared for additional
appointments outside of these times. The more flexible you can be, the better. An Sales Consultant will use these as an opportunity to sound out potential buyers. This will be shown in your Marketing Calendar which is subject to change.
